Job Search

Job type
Minimum Salary
Maximum Salary

UK FMCG volumes fall

UK FMCG volumes fall

The UK is continuing to lag behind its European counterparts when it comes to fast-moving consumer goods (FMCG) volumes.

A recent Nielsen report highlighted strong FMCG growth across Europe with a 3.8 per cent year-on-year rise in the second quarter of 2014 and a stagnation in the UK. On home soil there was only a marginal improvement of 1.2 per cent which was helped by a 2.3 per cent price inflation but hampered by a 1.1 per cent drop in sales volumes.

It was a much more positive outlook in Europe where the volumes growth was aided by a 2.2 per cent price inflation, the lowest level for over three. Countries on the continent were also boosted by a 1.6 per cent increase in volume sales which had reached the highest rate in three years. It provided encouragement for growth in the future.

Jean-Jacques Vandenheede, Nielsen’s European director of retail insights, says: “These sales figures are impressive, boosted by Easter – when spend typically increases.

"And while we estimate this calendar anomaly accounted for about one per cent of extra volume sales, a ‘normalised’ view is that overall sales value is still up around a healthy 2.8 per cent – which is more positive than it has been recently.”

The figures come as a significant boost to FMCG brands such as Unilever and Procter & Gamble (P&G), which had been looking to tackle price deflation by shifting marketing focus towards brand value and away from promotions. P&G had been putting a lot of effort into improving the innovation behind some of its most well-known brands such as Gillette, Ariel and Pampers.

This strategy has now started to bear fruit as the FMCG sector across Europe begins to pick up and return to a competitive rate.


© Quantica Search and Selection 2013