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Spicy chicken lovers to order Nando’s via app

Spicy chicken lovers to order Nando’s via app

Nando's customers will be able to order meals from the restaurant via its smartphone app as of next month, following an innovative trial.

Fans of the brand's famous peri-peri chicken will be given the opportunity to select their food through the app, pay for it via their phone and then collect it from the restaurant, after trials at 14 branches across the UK earlier this year proved successful.

To begin with, only iPhone owners have been able to order their food in this way, but Nando's has plans to roll the function out to Android and iPad users too.

Customers can choose to collect a takeaway featuring any of the menu's items, whether that be a chicken pitta, a wing platter or a portion of passionfruit gelato.

Nando's has become increasingly popular among UK diners over the past few years and now has approximately 280 stores throughout the country.

To promote the innovative click and collect service, Nando's is currently advertising it in its restaurants, with plans for social media and outdoor marketing reportedly in the pipeline.

Last year, KFC piloted a similar app, but it is still in its trial stages, while fellow fast food giant McDonald's has tested a click and collect smartphone service in the US, after it began to lose younger customers to other popular brands.

In addition to its food ordering function, the app also provides users with a handy notepad tool, on which they can note down their order to ensure they don't forget it by the time they get to the till, as well as enabling them to check how many points they have collected on the Nando's chilli reward system, which can add up to free food items.

When ready to place an order, the app allows customers to check opening times of their nearest Nando's, while also providing them with directions to help them pick up their peri-peri-based meal without delay.

Users can play games of chicken wing roulette too, locate restaurants and check out the full menu wherever they are.

 

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