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Seabrook Crisps records £1.3m post-tax profit boost

Seabrook Crisps records £1.3m post-tax profit boost

Seabrook Crisps has reported a boost in post-tax profits returning the company to growth.

The Bradford-based company has endured some challenging conditions in recent years and reported a £1.8 million loss in 2012. However, it has responded well since then and has returned to growth with a £1.3 million post-tax profit. Turnover is also up by £1.7 million from the £22.8 million recorded at the same period 12 months earlier.

Jonathan Bye, appointed to the position of chief executive officer in 2012, hailed the successful turnaround of the family firm. He explained that Seabrook has had to overcome the effects of a poor potato crop which were still felt in the first quarter of the year. It is more prepared this time around with contracts in place which cover the next financial year, ensuring that this issue will not happen again.

Seabrook is now looking ahead following a successful relaunch and repositioning in the market. It now is aiming to enter the next phase of its business development, building on the platform created and driving forward with what is already a "successful, well established and loved brand".

Speaking about the turnaround in Seabrook's fortunes, the group said: "The creation of a sustainable, scalable business, appropriately structured for growth represented the first phase of the turnaround but the development of the brand will enable additional growth and create a further step change in profitability.

"The businesses' profitability continued to increase as the year progressed and the cost saving initiatives extended across every aspect of the business."

Seabrook Crisps has been operating from Bradford since it was founded in 1945. The brand has long been a favourite with consumers offering a wide selection of traditional and other more interesting flavours. Alongside the likes of Salt & Vinegar and Cheese & Onion the company also makes flavours such as Mexican Chilli, Canadian Ham and Indian Tandoori among others.


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