It may only be October but supermarkets across the UK have already started turning their attentions to Christmas.
Stores are stocking mince pies and getting the Christmas pudding ready for the big day. One of the emerging trends of the holiday season is for companies to create memorable television adverts and this year will be no different.
In previous years John Lewis has led the way with a number of animated adverts featuring snowmen and forest animals set to music by popular artists. The company's 2013 effort saw a rabbit waking up a hibernating bear in time for Christmas with Lily Allen providing the soundtrack with a stripped down Keane cover.
This year is the turn of Waitrose to create a memorable television advert and the supermarket is taking a novel approach to its soundtrack. The company is asking customers and staff to lend their vocal chords to the new advert. The 'Donate Your Voice' festive advertising initiative will see people singing Dolly Parton's Try.
From October 18th to 28th, participants can upload their version of the song to the retailer's dedicated website. There is also the opportunity for people to add films of themselves performing the song. All submissions will then be mixed by Mercury Prize-nominated music producer David Kosten to create one large "choir".
The final song will be released as a single with all profits going to charities such as Great Ormond Street Hospital Children's Charity, Age UK and The Trussell Trust.
Rupert Thomas, Waitrose's marketing director, said: "Not only will we be able to create a totally unique soundtrack which has never been produced for advertising in this way before, but the public will be raising much needed funds for three fantastic causes."
Alongside staff and members of the public, Waitrose will also be enlisting the help of some famous faces to add their voice.