Heck Foods is hoping to boost sales following a significant investment package for an equity firm.
The premium sausage manufacturer received £1 million from Panoramic Growth Equity allowing the company to outline bold plans for the future. Heck Foods currently employs 25 members of staff at its Yorkshire-based plant. It recorded a turnover of £3 million in the past year but it is expecting to double that figures over the next 12 months.
Heck Foods is continuing to establish itself as a leading brand and has already secured contracts with major supermarkets such as Tesco, Asda, Morrisons and Waitrose. The family-run firm has been performing well thanks to its two different kinds of sausage. The first is a sausage under The Harrogate Sausage Company brand and is a mid-priced product, while the second, Heck, is a premium sausage.
Speaking about the investment from Panoramic, Andrew Keeble, Heck co-founder, said: "Panoramic brings a great deal of business experience, connections and financial firepower to the table but we remain in total control of our production process. It was imperative that we were able to work with external investors in that spirit.”
Mr Keeble, alongside his wife Debbie, first got into the sausage business in 1999 when they built premium sausage brand Debbie and Andrew's. The company was a success story reaching a point where it was accounting for 26 per cent of the UK's premium sausage market and was sold to JJ Tranfield in 2005.
The couple then founded Heck in 2012 creating an array of premium sausages suiting all palettes. The company currently has six varieties of sausage ranging from the lean and lightly seasoned 'The Family Favourite' to the 'Chicken Italia' made with chicken, basil, tomatoes and mozzarella.
Heck is committed to creating some truly memorable sausages with three of its products boasting 97 per cent of pork.