The government is being urged to provide more effective support to UK exporters.
Nestle UK is one of the main voices behind this latest campaign with the company's chairman and chief executive officer Fiona Kendrick stating that the government should be doing more to facilitate this. Ms Kendrick explained that there is a lack of exposure for British firms when it comes to moving into foreign markets.
Speaking at The Grocer's 'How to Export a Brand' conference in London last week, Ms Kendrick argued there was a lack of proper representation from British firms at major global trade fairs in comparison to their European competitors. The Nestle UK boss highlighted the prominence of companies from the likes of Ireland and Germany which are currently ahead of UK-based businesses.
Ms Kendrick has now called on the Department for Business, Innovation and Skills (Defra) and its UK Trade & Investment export arm to put the food and drink manufacturing sector at the forefront of its next campaign.
A spokeswoman for Defra told The Grocer about the recent success of the UK's food and drink sector: "We've had huge success - opening up on average almost three new markets every week since 2010, allowing businesses to sell their high quality food and drink from beef to Singapore to pork to the Ivory Coast.
"We are now in the top 12 global exporters ahead of Australia and Canada with an increase in growth of £700 million in the last four years."
While Nestle is asking for the government to do more to help out UK food exports, recent figures from Barclays Corporate Banking highlighted the popularity of British products abroad.
The bank's survey found that a 'Made in Britain' sticker can help companies tap into a highly lucrative market with nations such as the US, China, Qatar and Brazil among those investing heavily in UK-made products.