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Food firms told to embrace social media

Food firms told to embrace social media

Food firms ignoring social media risk damaging their reputation, food law firm Roythornes has warned.

The claims come after a survey covering a number of food firms, as well as members of the Fresh Produce Consortium, The Food and Drink Forum, the British Frozen Food Federation, the Artisan Food Trail and Tastes of Anglia, and found that many companies are still yet to implement any form of social media policy.

Head of the food team at Roythornes, Peter Bennett, said: “While there has been an improvement in terms of the number of employers introducing controls, over a third of businesses still do not have a social media policy. Two-thirds are failing to manage the risk this presents in terms of data transfer and viruses.”

He subsequently added that any firm without a social media policy should implement one as soon as possible, as without the introduction of fundamental rules and practices, the use of such outlets by employees within the workplace would go largely unmonitored, allowing for the potential of such platforms being abused by workers.

There was some positive news to be highlighted by the survey though, with over 63 per cent of firms now found to have introduced a policy, a 13 per cent increase on last year.

The number of companies monitoring their presence on social media sites was also up by ten per cent.

That has coincided with a 43 per cent rise in the number of businesses allowing their staff to use their own devices within the workplace.

However, Mr Bennett stated that he is still concerned by the amount of firms that choose not to monitor the social media habits of their employees, stating: “We are seeing positive steps being taken, with more companies using digital platforms and checking on their online reputation than last year.

“However, there has been very little movement in the number who check on employees’ social media use while at work.”

 

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