One of the smaller pleasures in life for people is being able to treat themselves to a little snack every now and then.
When it comes to light lunches there are not many dishes that beat cheese on toast or a cheese toastie. Britons all over the country are regularly tucking into these lunches but the great conumdrum comes down to which cheese to use. New research from Mintel has found that once again cheddar cheese is leading the way as the nation's favourite, FoodManufacture.co.uk reports.
The survey found that 87 per cent of Brits purchased cheddar over the past three months, up from the 82 per cent recorded in 2012. The Somerset cheese edged out other favourites such as Wensleydale and Red Leicester. However, despite its popularity the research noted that cheese sales are expected to drop in the coming year.
Mintel noted that total cheese sales are set to fall by 3.9 per cent to 347 million kg this year, compared to 361 million kg recorded last year. There has been a shift in the buying habits of many consumers with one in three saying they would switch to a cheaper brand if there was a rise in price. However, 29 per cent said even a ten per cent hike in the price of their favourite brand would not affect their buying habits.
Speaking to the news provider, Richard Ford, Mintel's senior food and drink analyst, explained the two factors in the drop of cheese sales: "Despite the ongoing popularity of cheese, volatility in milk prices and consumers' sensitivity to price changes in cheddar represent challenges to operators in the cheese market.
"The ending of EU milk quotas and the provision of free school meals for receptions and year one and two pupils also create a degree of uncertainty in the market at present."