Manufacturers and producers within the UK's food and drink industry have welcomed the release of a new joint declaration from members of the European food supply chain to address the issue of food waste.
Every Crumb Counts aims to commit signatories to promise to work towards cutting the amount of waste produced within the industry.
It states that although world hunger is the primary health risk affecting millions of people around the planet, around a third of global food otherwise fit for human consumption is lost or wasted every year.
The document also points out that when food itself is wasted, so too are the resources used within the production process, such as oil and water, which can sometimes be in short supply.
It also argues that there is a link with food wastage and the release of harmful greenhouse gases, which carries obvious environmental connotations.
Andrew Kuyk, the director of sustainability at the Food and Drink Federation, welcomed the news.
He said: "This European initiative builds on successful work in the UK to tackle the problem of food waste across the supply chain and help consumers save money and resources.
"In common with food and drink manufacturers across Europe, UK companies are continuing to promote more sustainable behaviour from the twin pressures of climate change and an ever increasing population."
Mr Kuyk added that idea would benefit its own Five-fold Environmental Ambition, as well as its wider work with WRAP, with which it has been working to establish initiatives such as Fresher for Longer.
Philippe Binard, of the European fresh produce association Freshfel, told Food Manufacture: "Food wastage is a highly complex issue, which requires the involvement of all partners in the supply chain in order to tackle it effectively and not just shift it further up or down in the chain."
Many big players in the industry have already shown their support for the proposal, including FoodDrinkEurope, Europen, FEBA, FoodServiceEurope and the Sustainable Restaurant Association, Freshfel.