Adam Henson, one of the presenters of BBC's Countryfile, has been on the lookout for future food industry contacts at the Royal Bath and West Show this week.
Mr Henson keeps rare breeds of cattle at his farm near Cheltenham and attended the event at the Bath and West Showground with his family, the Western Daily Press reports.
The TV presenter said: "I'm always on the lookout for innovative ideas and also great characters that I might want to film with in the future in the world of farming and the food supply chain."
Mr Henson explained he was paying attention to food products on offer at the show, as well as the current machinery being used by the industry and the impact such equipment could have on the wider sector supply chain.
He added he wanted to educate his children about what working within the UK's food industry can involve too, showing them the technology that is used.
However, the farming enthusiast said such careers are often overlooked by advisers in schools, which is something that needs to change to advertise jobs in the sector in a more attractive light.
Mr Henson presented prizes for the best beef cattle at the show, with British Limousins from Buckinghamshire winning the top prize and British Simmentals from Gloucestershire's Boddington Estates taking second place.
The Countryfile regular wasn't the only well-known face to attend the annual show, as environment secretary Owen Paterson made an appearance at the event earlier this week too.
During his visit, Mr Paterson emphasised the point that the food and drink sector is the largest manufacturing industry in the UK, but said: "30 per cent is imported, which could be produced in this country."
However, the MP said the government "understands that there isn't unlimited cheap food to be imported", before highlighting that 112 new export markets have been opened within the last year alone.
Mr Paterson added: "Foreign Office teams [are] working hard and [there are] very good ambassadors out there promoting British products."