Sheldon Family Bakers has invested a substantial £730,000 into the firm in order to meet increasing demand for its range of products.
The money is to be invested in order to continue the growth of the Manchester-based company by increasing its bread roll making capacity by 30 per cent and giving hot cross bun production a boost too.
Sarah Sheldon, director of Sheldon Family Bakers, said the investment represented a “step change” in the way the business is run.
She commented: “We’re passionate about Baking and extremely proud of what we’ve achieved so far, but in order to develop and grow our reputation for great quality muffins, rolls and morning goods we recognise the need to invest in our buildings, infrastructure and people”.
Ms Sheldon underlined that during the summer, demand for the family-run firm’s products had hit levels previously unknown to the company during its 50 year history.
The company also noted it has taken on 40 new staff over the past year. This included the strengthening of its quality control team with a new quality and continuous product improvement manager. It also took on a new human resources manager last month.
Lee Sheldon, another director at the organisation, commented: “This investment in people, processes and infrastructure will see us on our way to achieving our aim of becoming one of the leading bakeries for morning goods and rolls in the country.”
Consumers wanting to enjoy GH Sheldon Family Bakers’ range of muffins, tea cakes, baps, rolls and buns can head to Asda, Morrisons, Sainsbury’s, Tesco, Co-operative Food Group stores and Aldi.
Meanwhile, earlier this year, Allied Bakeries - a neighbouring bakery firm - tied up work on its £30 million investment into its production facilities in Stockport.
The company also kicked off work on its biggest bread plant, which boasts a capacity of 10,000 loaves an hour in Walthamstow, as well as development work at its West Bromwich bakery.