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Saucy Fish Co. secures US deal

Saucy Fish Co. secures US deal

The Saucy Fish Co., which is part of Grimsby-based Icelandic Seachill, has announced it will be entering into a deal with US retailer Giant to sell its seafood products to customers across the Atlantic.

Since its launch at the start of 2010, the Saucy Fish Co. has aimed to alter the way consumers think regarding the preparation of fish, by teaming seafood with a complementing sauce.

US consumers will have access to the brand's products in time for Good Friday - when many people traditionally eat fish - so it is hoping to attract customers to its unique sauce and seafood meals for the occasion through a marketing campaign incorporating both social media and in-store samples.

In addition to this, the US is the third biggest location for seafood consumption in the world, with the number of those eating both fresh and frozen fish fillets increasing by 12 per cent during the last year, reaching its highest level for 30 years.

This latest deal follows the brand's expansion into the Norwegian market in 2013 and it is now planning even more expansion across the globe over the next 18 months, with predictions the brand will be worth approximately £165 million by the end of 2015.

Commenting on the US deal, sales and marketing director for the Saucy Fish Co. Simon Smith said: "This US listing represents a great triumph for the Saucy Fish Co."

He added: "We expect this to be the first in a line of international announcements over the next 18 months."

Around 390 Giant supermarkets will stock the Saucy Fish Co. products, including three of the combined fish and sauce meals, two of its Foil Bake Bag dishes and two from the Ready to Enjoy Salmon range.

With the tastes of the US market in mind, a series of new dishes have been designed, such as salmon with a sweet soy and chilli dressing and a Foil Bake Bag with a new Thai-style sauce.


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