Sainsbury's is looking to significantly expand its convenience store operations by launching a host of new outlets across the the south of England.
The supermarket announced that it is aiming to open 50 high street shops in London and the south-east by 2014 which in turn will be able to give significant boost to employment opportunities in the respective area. Officials at the retailer explained that the expansion project will boost its c-store numbers in the region up to 200 and will also create 1,000 jobs for local people. Sainsbury's believes that it will provide a boost to communities in the capital as well as the surrounding suburbs.
It comes at a time when the supermarket has experienced an 18 per cent year-on-year growth with over five million consumers visiting its local shops every week. Sainsbury's was given the accolade of being the Convenience Retailer of the Year for the third consecutive year at the Retail Industry Awards giving it the confidence to press on with plans to expand across London and the south-east.
Simon Twigger, Sainsbury's convenience director, said: "Sainsbury's has an unrivalled history in London and the south-east with our first store opening in Drury Lane in 1869 and these new stores carry on this tradition.
"The new 'Locals' will be located on high streets and in the heart of communities, providing access to healthy, quality food at fair prices. They will also give a real boost for other retailers as they bring increased footfall and trade."
He went on to explain that the new facilites will be supported by a new state-of-the-art distribution centre which will be situated at Thameside. This will also bring new jobs into the area with around 350 positions set to be created when the site is fully operational.
Mr Twigger added that being able to employ local people is something that the retailer is "very proud of" and that it will continue to pursue in the coming years.