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Sainsbury’s shows surge in sales despite horsemeat scandal

Sainsbury’s shows surge in sales despite horsemeat scandal

Sainsbury's, one of the UK's largest supermarkets, has reported that its customer sales figures have increased despite the horsemeat scandal that emerged earlier this year.

The leading supermarket said sales were up by 7.1 per cent for the year. The company managed to increase its amount of shoppers during the horsemeat scandal when traces were found in some of its rivals' products. A massive 22.9 million people are going through its doors every week, an increase of more than 800,000.

Bosses said that they have managed to make a huge £1 billion profit on its non-grocery items like its clothing range Tu. Online sales have also increased rising by nearly 20 per cent with 190,000 customers a week using it.

Chief executive of Sainsbury's Justin King commented that no horsemeat was found in any of the supermarket's food and he expected it to carry on succeeding in the tough retail sector.

The third largest supermarket in the UK, Sainsbury's started trading in 1869 in London and grew rapidly in the Victorian era. By 1922 it was the largest grocery retailer and stayed in pole position until the 1990s when Tesco overtook it and Asda knocked it down to third place in 2003.

With over a thousand stores in the UK, the company employs over 152,000 people. Mr King said: "Our focus on quality is an important reason why customers choose to shop with us." He also mentioned that sales in its own-brand range had increased.

"Our fresh chicken has been British since 2003, all of our fresh beef is sourced from the UK and Ireland and we have routinely carried out DNA testing on our products for more than ten years. "

The chief executive pointed out that the recent horsemeat scandal highlighted the importance of knowing the supply chain the company is using. He also said that the company has invested heavily in the supply chain and focus on British farming.


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