Supermarket chain Sainsbury's has unveiled plans to ensure that all of its pork is sourced from British farms, in a move that will see the retailer double the amount of fresh pork it buys by weight.
Although all of the meat being used in the supermarket's sausages and ham are British, some of its gammon and bacon continues to come from countries such as Denmark or the Netherlands.
The initiative is expected to be introduced on Wednesday July 3rd and should be completed by July 10th, at which point it is expected to see all of the supermarket's fresh pork in its Basics, By Sainsbury's and Taste the Difference range sourced from farms in the UK.
Sue Lockhart, head of agriculture at Sainsbury’s, said: "Sourcing food closer to home and developing even stronger links with farmers is a key part of continuing to lead on fresh food. Our customers trust us to source the very best fresh food in a sustainable way and we’re pleased to announce fresh pork as our latest progress."
The move is expected to increase the level of demand for British pigs by up to 70 per cent, a move that has been backed by the government, which has already shown its support for Sainsbury's decision.
Farming minister David Heath said: "British pork has a reputation across the world for its high welfare standards, quality and taste. Choosing British meat and dairy is a positive way to support British farming and enjoy locally sourced food."
As well as pork, Sainsbury's has also announced plans to source all of its poultry products from British farms.
The company's fresh chicken has come from British animals for nearly ten years now, but coinciding with its pork initiative, all of the supermarket's breaded, roasted, and frozen chicken will now all come from the UK.
The chain has also made the decision to extend its British-only policy to its fresh ready meals, pies, pizzas, quiches and soups, with one of the few exceptions being continental meats.