Supermarket powerhouse Sainsbury’s has amassed £1 billion in online grocery sales for the month of September.
Achieving steady growth of over 16 per cent a year, Sainsbury’s Online delivers to more than 190,000 customers on a weekly basis.
The milestone sees the company further cement itself as a leader in the online shopping
Jon Rudoe, Sainsbury’s director of online, digital & cross-channel, attributed the success in part to the Sainsbury's staff who always go the extra mile for their customers.
“We’re confident there is still a huge amount of potential for growth as our online grocery operation continues to complement our core supermarket business. Customers love the choice of shopping different channels at Sainsbury’s, and they reward us with their loyalty in store and online,” added Mr Rudoe.
Since its launch in 1999, Sainsbury's online has gone from strength-to-strength. The online grocery provider's reach now spreads across the majority of UK postcodes, with 96 per cent able to receive the service.
Employing over 10,000 staff specifically for the online area of the business, Sainsbury’s could look to create more jobs in the sector as their growth shows no signs of stopping.
Last year, the online grocery delivery business saw Sainsbury’s deliver around 10.5 million items each week, as well as their delivery fleet covering over 43 million miles while dispersing the goods.
Sainsbury’s Online was also awarded the Grocer Gold Award for Online Retailer of the Year by The Grocer. This is the second year in a row that the company has won the award as it also claimed the title in 2012. The accolade reflects a high level of customer satisfaction as well as financial success.
Other online ventures from Sainsbury’s include its Mobile Scan & Go service and MP3 music download service.
In celebration of the mammoth financial feat, Sainsbury’s employees will enjoy a temporary increase - 20 percent - of their staff discount. The reward will also act as a thank you to the staff for their hard work.