Thai food manufacturer CP Foods has announced that it will invest £4 million into a new factory based in Newmarket.
Production at the site on Fordham Road will be dedicated to the firm's new Taste Inc brand of premium range microwavable sandwiches and burgers.
The products have been marketed as being both tasty and satisfying, while also containing fewer than 500 calories.
The development is expected to create 100 new jobs, including roles such as production management, technical management, shop floor technical support, warehouse logistics, procurement, engineers and manufacturing operatives.
The factory itself is due to feature a number of state-of-the-art features.
Taste Inc was launched by the Bangkok-based company earlier this year and currently has listings in Morrisons, One Stop and garage forecourts, as well as various convenience stores around the country. Its latest venture has seen the company launch a dedicated marketing campaign to support the brand.
Adrian Wilson, head of UK manufacturing at CP Foods and business unit director for Taste Inc said that the new factory would not only create jobs, but would allow the company to fulfill its long-term ambitions.
He said: "It is a very exciting time for us; we’re going through our biggest change since 2005.
"12 months ago we recognised that there was a gap in the micro-snacking market for something which really did taste incredible – and so Taste Inc was born.
"We’re delighted to have been able to make such a significant investment in our Newmarket site. And just five months on the brand is going from strength to strength; once people try the range it speaks for itself."
The announcement of the new factory comes on the back of CP Foods' posting a 59 per cent fall in quarterly net earnings this month.
Net profit for the three months between April and June stood at 1.64 billion baht (£33.43 million), a noticeable fall from the 4.03 baht recorded for the same period last year.