The Fakenham area is set to set to be boosted by the creation of around 200 jobs with the opening of a new factory that specialises in producing chilled desserts.
The new multi-million pound facility on Holt Road is the result of a partnership between supermarket giant Sainsbury's and the Hain Daniels manufacturing group.
Sainsbury's claims that the development was mainly inspired by the growing demand among consumers for entertaining at home, with the premium desserts made at the factory expected to be popular among customers, mainly due to the fact that it will use British indgredients and contain a whole host of luxurious touches.
The manufacturing of the desserts will happen in the extensions to the existing factory, which saw a pilot phase of manufactured patisserie-style puddings during the summer.
Councilor Adrian Vertigan said: “It’s amazing news. It’s great for the town to have more employment and the retail businesses in the centre will hopefully benefit as well.”
Keith Osborn, co-director of Fakenham Area Business Community (Fabcom), also hoped small businesses would receive a boost.
He said: “Assuming the 200 jobs go to people who live and shop locally, it will help Fabcom's aim of ensuring the local economy works as well as it can.”
Six customer-tested products have already gone sale under the Sainsbury's Taste the Difference logo.
Products include mango and coconut panna cotta, and passion fruit and Belgian chocolate torte.
Sainsbury’s group commercial director, Mike Coupe, said: “The official opening will be a great milestone for a number of reasons.
“Not only does Fakenham create world-inspiring desserts for our customers, it’s in line with our 2020 commitment to double our sales of British food.”
Rob Burnett, the chief executive of the Hain Daniels Group added: “We’re thrilled to be formally opening our state-of-the-art facility in Fakenham today.
“We are also proud to be a key employer in the region and a supporter of local initiatives in the community.”