Nestle has announced a recall on a variety of Kit Kat Chunky products after consumers found pieces of plastic in the products.
The company explains that it had been contacted by shoppers complaining about finding the fragments and has led to Nestle ordering that the stock be returned to the supplier. With only a few days to go until Easter the news has affected the egg collection as the firm has had to withdraw its Kit Kat Chunky Collection Giant Egg along with a multitude of bars under this brand title.
Officials stated that the affected products are the Kit Kat Chunky Peanut Butter (48g), Hazelnut (48g), Choc Fudge (48g), Caramel (48g), Hazelnut multipack along with the special edition Easter egg. The company reassured consumers that this problem did not affect any other Kit Kat product and that it would be seeking out the route of the problem to ensure that similar issues do not occur in the future.
In a statement, Nestle said: "Seven consumers have contacted us after finding small pieces of plastic in the product. To avoid any risk to our consumers, we have decided to voluntarily recall the entire production of these four Kit Kat Chunky varieties and the egg."
"The safety and quality of our products are non-negotiable priorities for the company. We sincerely apologise to our consumers for any inconvenience caused."
This incident comes as a slight setback for the company following the publication of its financial results for the past year. Nestle performed solidly over 2012 and reported sales of CHF 92.20 billion (£64.4 billion) which represented a 10.2 per cent increase over the last 12 months.
Both organic and real internal growth was also up by 5.9 per cent and 3.1 per cent respectively and it prompted the company to predict a five to six per cent further improvement over the coming year.
Paul Bulcke, Nestle chief executive officer, said: "In 2012 we delivered on our commitment: a good, broad-based performance building upon the profitable growth achieved consistently over previous years. All our businesses, both in developed and in emerging markets contributed."