October is a month of change. The nights begin to draw in, the weather starts to turn and the leaves fall off the trees to signal the onset of autumn.
It also, of course, the month of Halloween with youngsters all over the country dressing up to go trick or treating, bobbing for apples or playing some ghoulish games. This year is no different and in the spirit of the occasion, McColl's Retail Group is launching a special campaign to help raise money for charity.
The 'Treat Cardiac Risk in the Young this Halloween' campaign aims to raise over £120,000 for charity Cardiac Risk in the Young and St George's Hospital in London over the Halloween period.
McColl's outlets across the UK will be getting involved with special Halloween magazines packed with recipes and party ideas for the big day. There is also over £50 worth of vouchers, stickers and suggestions of how customers can do their bit to contribute. On sale for just £1, 50p will be donated to charity.
Halloween is McColl's third largest seasonal event and is looking to surpass last year's figure of £172,000, which was also given to Cardiac Risk for the Young. Shoppers are able to donate by contributing at the till, or via text or online.
It is a poignant campaign for McColl's chief executive officer James Lancaster whose son Robert died of an undiagnosed in 2007, aged just 21. Mr Lancaster is keen to build on the success of last year's campaign and raise more money for the charity.
"Last year I was amazed by the tremendous efforts of our colleagues and customers who made our Halloween fundraiser such a fantastic success," Mr Lancaster said.
"I am delighted to be running the campaign again this year and hope we can all raise as much money as possible to help save young lives."