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Low-cost supermarkets set to prosper over Christmas

Low-cost supermarkets set to prosper over Christmas

The lights are being switched on, the German markets are open for business and the weather is frankly terrible - Christmas is coming.

This season of goodwill sees people splurge that little extra on gifts for their loved ones while buying vast amounts of food so they do not have to venture out to the nearest supermarket in the wind, rain or even snow. With the big day just over a month away, the countdown has already begun and new research has found that customer spend is going to top £16 billion.

A report by Webloyalty showed that Christmas spending is expected to be 2.7 per cent higher than 2013 figures. As through the rest of the year, low-cost supermarkets are set to be the big winners as consumers look to get the best value when buying food and drink for the holiday season.

Webloyalty's survey noted that the average consumer will spend £433 on all aspects of Christmas with 51.8 per cent stating that they would do their food shopping at low-cost supermarkets such as Aldi, Iceland, Lidl or Farmfoods. Despite the rise of the discounters, Tesco continued to be the nation's favourite with 66.5 per cent of respondents saying they would be shopping at the much-maligned retailer

The research highlights that despite the rise of Aldi and Lidl, when it comes to the major shopping season consumers still favour traditional names such as Tesco. It will be a significant boost to Tesco's operations, which have been hampered by the discounters gaining a bigger market share in the sector.

Guy Chiswick, managing director of Webloyalty Northern Europe, said: “Our research shows that UK shoppers will spend more overall on Christmas this year than in 2013, with gift spend up 3.3 per cent on last year’s figures. Interestingly, over a fifth of us intend to spend less this year, meaning a big opportunity for low-cost retailers to cash in this Christmas.”


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