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Jordans owners take over EOM

Jordans owners take over EOM

The founders of the Jordans cereals brand have taken over ownership of European Oat Millers (EOM).

Brothers David and Bill Jordan, who were already shareholders in the major supplier of breakfast cereal ingredients and own-label breakfast cereals, purchased more shares from company chairman Moez Karsan and his wife Naseem Karsan to give them a majority ownership. The Jordan family has worked alongside the Karsan family to establish EOM for the past 30 years and make it the second largest oat miller in Europe. reports that this deal represents the latest development in the business relationship between the Jordans and Karsans. The Jordans first linked up with Moez Karsan in the 1980s to help launch the first granola bar in the UK market, they have not looked back since. Jordans is one of the most recognisable names in the cereal sector and has grown substantially since its sale to Associated British Foods.

Speaking about the future of EOM, Bill Jordan told the news provider: "The new EOM board will be backing our management team with an investment programme aimed to create substantial additional capacity in our milling business.

"EOM will continue to invest to make sure we keep delighting our customers with world class technical and service standards and to help the company to keep expanding its horizons."

Based in the Bedford area, EOM process over 120,000 tonnes of grain every year. Boasting a workforce of 150 staff the company is already eyeing expansion so it can serve markets all over the globe. It currently has a turnover of more than £25 million and in 2013, the International Track 200 league table showed that it had outperformed household names such as Cath Kidston and Doc Martens.

Under the ownership of the Jordans, EOM will be looking to boost its current performance and improve on its turnover.


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