Millions of people around the globe have been fixated with the World Cup over the past three weeks highlighting the sheer popularity of football.
While Germany and Argentina will contest the final in Rio de Janeiro on Sunday (July 13th), Honey Monster Foods has released a limited edition football-themed cereal to commemorate the event, the Grocer reports. Available now, Footie Balls is a milk chocolate multigrain cereal packed with vitamins and iron.
Not only is the cereal a tasty breakfast, Honey Monster Foods is appealing to children with a passion for football by offering half-hour training sessions as on-pack promotional offers. There is also the chance to attend a week-long practice session to hone their football skills. This offer will present on four million packs of Footie Balls and Honey Monster Foods' flagship brand, Sugar Puffs.
Honey Monster Foods has had a long history of using football to promote its products. In 1996, the company's mascot of the same name teamed up with then Newcastle United manager Kevin Keegan to promote the benefits of a healthy breakfast. The cereal also gave pencil toppers of famous footballers such as Ian Wright and Celtic's Henrik Larsson.
The company is riding on the feel-good factor of the World Cup to help encourage children to start the day with a bowl of cereal. With only two games remaining in this year's competition, attention will quickly turn to the start of the Premier League with football fans all over the UK eagerly anticipating the kick off on August 16th.
Before that, however, there is the small matter of who will be crowned world champions. Will it be Germany with their 'golden generation' sweeping all before them including a 7-1 drubbing of Brazil? Or will it be Argentina with the mercurial talent of Lionel Messi leading his country to glory?
Only time will tell.