Heineken has pledged £126 million to be invested in its UK cider and beer production operations.
The Dutch brewer added that it would be ploughing £50 million into its Manchester brewery which will help to safeguard 240 jobs while a further £58 million will be invested into its Hereford site where it makes Bulmers and Strongbow cider. Heineken's Manchester plant is the world's biggest brewer of Foster's lager as well as being the UK home of Kronenbourg 1664.
Heineken's plans were revealed by prime minister David Cameron who told attendees of the opening of the International Festival for Business at Liverpool on Monday (June 9th). The company stated that not only will it be able to protect jobs in the north-west but it will also help to ramp up production. It expects to produce two million hectolitres per annum more than normal - the equivalent of 350 million pints.
Work is due to begin in Manchester over the coming months with Heineken earmarking summer 2015 for a completion. The north-west facility expansion allows the company to meet the increasing customer demand for its various brands. In Hereford, Heineken wants to create a "world-class" cider production site while it has also set aside £18 million to invest in its Star Pubs & Bars estate.
David Forde, managing director of Heineken's UK operations, said: "“These major investments are a clear demonstration of our long-term commitment to the UK.
"Heineken is committed to the UK marketplace and investing in the right infrastructure to ensure that we can continue to delight our consumers day-in and day-out with fantastic cider and beer experiences."
Heineken is famed for its premium five per cent lager brand but the Heineken International company represents a number of other well known names in the UK. As well as Fosters, Kronenbourg 1664, Bulmers and Strongbow the company is responsible for brewing John Smith's bitter and Caledonian Brewery products in Scotland.