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Food and drink firms embracing World Cup

Food and drink firms embracing World Cup

One of the biggest spectacles on the planet kicked off on Thursday (June 12th) - the 2014 FIFA World Cup.

During the past few days people all over the UK have been gripped by non-stop pulsating football from some of the best players in the world. Despite only being five days in, fans have already seen some incredible action. From the 5-1 demolition of Spain by the Netherlands to the innovative choreographed celebrations from Colombia to the obligatory England defeat, the 2014 World Cup has had pretty much everything.

In the spirit of the event, food and drinks companies have been getting involved and releasing their own World Cup themed packaging. Tesco is one of these firms taking part and it has already seen a surge in demand from consumers looking to make the most of both the warm weather and continuous football.

Despite England going down 2-1 to Italy in their opening group game, Tesco had reason to celebrate as shoppers were stocking on all the barbecue essentials ready for the big kick off. Compared to the weekend prior to the World Cup, Tesco expected a surge in demand for the past weekend (June 14th and 15th). The company reported a 140 per cent surge in steaks, 200 per cent uplift in Pimms and 35 rise in beers and cider.

Natasha Pitman, Tesco beer category spokeswoman, said: “Fantastic weather and the world’s biggest sporting event will help create a real carnival atmosphere across Britain.

"The mere mention of a sunny weekend from weather forecasters is enough to change shopping plans and judging by early sales we believe many people will be enjoying al fresco dining."

Fans will be no doubt looking forward to Thursday (June 19th) when England face Uruguay and attempt to qualify from Group D despite the setback against Italy.


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