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Dunbia factory to help Sainsbury’s meet goals

Dunbia factory to help Sainsbury’s meet goals

The chief executive of Sainsbury's, Justin King, has praised the meat processing company Dunbia for what he regards as a commitment to food sustainability.

Mr King was speaking at the opening of a new £12 million plant in Llanybydder, Wales, last Friday, which is being touted as one of the most modern developments of its kind in Europe.

He said: "The new facility demonstrates Dunbia’s strong commitment to British food sustainability. Sainsbury’s has been involved throughout the development of the facility, which will help us meet our target of doubling our sales of British food by 2020."

Mr King added that the plant represented the supermarket's high regard for Welsh lamb and its commitment to the British farming industry, which he said was an important consideration among its customers.

Around 650,000 Welsh lambs will be taken by the facility this year, accounting for two-thirds of Sainsbury's British sales.

The plant will also process lambs brought in from other parts of the country, as well as New Zealand, making it financially sustainable all year round.

The new site has been been fitted with advanced features such as a state-of-the-art refrigeration system that is 40 per cent more efficient than other, more traditional methods.

Other pieces of equipment include an innovative deboning system, capable of delivering a better yield than competitors, doubling the plant's processing capabilities.

The site, which was provided with a £2.71 million grant towards its construction, is held in high regard by the Welsh government, due to it having a potentially substantial role in the economy of the area.  

The opening of the new facility has created around 75 new jobs for the area, bringing the total number in region up to 600.

Welsh first minister Carwyn Jones said:  "As one of Europe’s leading food companies, Dunbia plays an important role as a local employer in boosting the region’s economy as well as generating business back to Wales through its export business."

 

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