Cargill has announced that it plans to invest a total of £35 million in its Hereford-based processing plant, as part of its wider ambition to expand capacity and increase the supply of fresh UK reared chicken.
The firm will use the money to upgrade technological systems and install the latest equipment to improve efficiency and create a real state-of-the-art facility.
Cargill has already managed to introduce controlled atmosphere stunning, while also upgrading the bird reception facilities in Hereford.
The next phase of the site's expansion is to improving the firm's capability for chilling poultry, as well as its hatchery.
It is hoped these improvements will help to position Cargill in a good state for future growth.
Mananging director for Cargill Meats Europe, Pilar Cruz, said that the plans held a great deal of significance and importance, while also allowing the business to refocus its priorities.
He said: "This is an exciting time for the poultry industry and as demand for fresh chicken grown in the UK continues to rise amongst retailers and consumers, we aim to position ourselves to better support this. This investment will position Cargill for future growth and strengthen our relationship with key strategic customers in the UK.
"Cargill's investment plans will not only help us support our customers but also local farmers and the industry as a whole."
Mr Cruz added that Cargill was committed to working alongside farmers, customers, suppliers and communities in order to help the country's poultry industry to grow, while also leveraging its broad global knowledge, ethics and values to build a strong sustainable growth business in the UK.
The company has stressed that while these projects are ongoing, it will continue to work with chicken farmers across the country in order to properly establish the best way of building a sustainable long-term supply chain for poultry.
Cargill currently employs 3,000 people at 19 locations across the UK and offers food, agriculture, industrial and financial products and services to around 14 different businesses.