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Bon Bon Buddies expands international presence

Bon Bon Buddies expands international presence

The confectionery firm Bon Bon Buddies is currently investing in international export growth, as brand licensing sees a big return for the South Wales-based company.

It has widened its presence in the Middle East, opening new markets in Kuwait, Oman and Bahrain in the past six months. 

Bon Bon Buddies also states that its distribution in the United Arab Emirates has swelled by 600 per cent in the past 12 months and it hopes to expand into the Kingdom of Saudi Arabia and the Ukraine soon.

Chris Howarth, managing director of the firm, said: “The Middle East is an important growth market for us.”

Mr Howarth added: “People who live there have a high disposable income, a propensity to consume confectionery and are also very familiar with the brands we work with thanks to access to a myriad of satellite TV channels. 

The confectionery company makes licensed sweets for globally recognised brands, such as Warner Bros and Disney.

He said that the company now supplied every EU Member State and was committed to both growing the mature European market and expanding its horizons.

According to Mr Howarth, Bon Bon Buddies aims to increase non-UK sales to two thirds of its total sales and it wants to invest in technology to develop new sales streams.

The company was established in 1993 and it now employs 80 people across its sites, including the Blackwood headquarters in South Wales.

In total, the company has eight dedicated sales and logistics facilities in central and eastern Europe, and the Middle East. It garnered £37 million in sales in the past year.

Bon Bon Buddies has several partner brands including Nintendo, Mattel and Hasbro, and the company develops more than 400 character-branded products every year.

The company has launched two of its own-branded products, Brainblasterz in 2011 and Nanobytes in September this year.

In 2013, Bon Bon Buddies were given one of the highest accolades in UK business: The Queens Award for Enterprise. It received the award for its outstanding achievement in International trade over a three-year period, resulting in growth of overseas earnings and commercial success.


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