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Asian snack demand to cause job boost in West Midlands

Asian snack demand to cause job boost in West Midlands

The increasing demand for Asian snacks in the UK is set to cause a significant jobs boost in the West Midlands.

Euro Foods announced that it would be setting up its own manufacturing facility in Darlaston to produce meat-based products as it is forbidden from importing these types of snacks from its facilities in Bangladesh.

The company noted that it will be able to create 100 jobs at the West Midlands site and manufacture foods such as pakoras and samosas for the ethical food market in the UK. Its current factories in the Asian country process prawns, freshwater fish and vegetables, however EU legislation prevents it from importing meat products.

Andrew Miller, Euro Foods' development director, told Food Manufacture, that the decision to refuse imports of these types of snacks is down to food safety and that it would not be appropriate to make a meat samosa in Bangladesh and then bring it to the UK.

The decision to create a new facility in the West Midlands is due to provide a great boost to the region's employment levels and Mr Miller believes that the construction and fitting of the manufacturing plant will require an investment of around £5 million.

"There's been a growth in the UK's Asian population over the last ten years, which has brought about an increased number of European firms making Asian food to cater for the growing interest," he added.

The West Midlands area has been traditionally influenced by Asian cuisine and Birmingham is said to be home to the Tikka Masala, which has quickly become one of the nation's favourite dishes. The move will no doubt provide a stimulus to the sector within the area.

Euro Foods currently runs three subsidiaries which cover all aspects of the food trade including, EFG Wholesale and Masala Bazaar.

The former deals directly with restaurants providing "fresh and exotic foods" while the others work closely with the nation's supermarkets and retail outlets.


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