Aldi and Lidl have continued their strong performance as the pair saw their market share hit record heights.
New figures from Kantar Worldpanel have shown that the two discount grocery stores are outperforming the more traditional high street names such as Tesco and Morrisons. Aldi's market share has grown to 4.8 per cent while Lidl now stands at 3.6 per cent, according to the statistics for the 12 weeks ending July 20th, 2014.
Aldi and Lidl have been putting increased pressure on the likes of Asda, Tesco and Morrisons and at a time when some are having to make cutbacks, the discount grocery stores are prospering. It has prompted many supermarkets to change their approach, with Sainsbury's teaming up with Danish retail firm Dansk Supermarked to re-launch a range of Netto stores across the UK.
Speaking about the rise of Aldi and Lidl, Edward Garner, director at Kantar Worldpanel, said: “Aldi’s 32 per cent growth rate has lifted its market share to 4.8 per cent; this is a new record for the retailer and means it has nearly caught up with Waitrose on 4.9 per cent. Similarly, Lidl sales have grown by nearly 20 per cent which means it now accounts for a record 3.6 per cent of the grocery market."
It has proved a very successful recent period for Aldi as not only has it reached a record market share but it was recently named as the top brand in the UK. The YouGov BrandIndex's 2014 mid-year Buzz rankings placed Aldi ahead of the likes of John Lewis and BBC iPlayer to be the top brand in the UK, achieving a score of +25.9.
Lidl also performed well in the rankings being placed fourth with a score of +18.2, beating big names such as Dyson, Waitrose and Sainsbury's.