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Maggi tops global food and drink brands

Maggi tops global food and drink brands

Nestle's Maggi range has been named as the top global food brand following the results of a new survey.

Kantar Worldpanel ranked Maggi, which sells instant soups, stocks, sauces, taste enhancers and noodles, ahead of Unilever's Knorr and PepsiCo's Lay's brand. The research tracked shoppers' habits from around the world and looked at which Fast Moving Consumer Goods (FMCG) brands were consistently popular. Kantar stated that this is the first time there has been a global ranking of FMCG products using the Consumer Reach Points metric.

The research highlighted that the driving force behind Maggi's success was the strong performance in Asia, especially India where sales of its instant noodles rose considerably. reported that the launch of the Maggi Liquid Seasonsing in China had also played a major part in its climb to the top while low-fat noodles in Malaysia and vegetable atta in India also helped.

In mainland Europe, there had been considerable improvement from Spanish bakery brand Bimbo which reached sixth on the overall list. It also achieved the second-highest frequency within the industry with customers purchasing on average 14 times a year. Its success also transferred over to Latin America where the figure grew to 23.

Maggi has been a household favourite for decade and was first launched by Swiss entrepreneur Julius Maggi in 1872. The brand's products have been a must for consumers all over the UK and provide the perfect ingredients when making stews, soups and other culinary masterpieces.

The latest Maggi So Juicy range has allowed people to turn meat and vegetables into great-tasting meals. The company states that this line of products is "the next stage of Julius Maggi's ambition of making delicious, quality and nutritious food accessible to all".

It has been part of the Nestle group since 1947 and these latest figures display its successful progression across the globe in terms of being able to compete with the likes of Lay's and Knorr in key territories.


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